'Premier League' is an opportunity for 'Mono29' to draw advertising budget, e...
By Corporate News Team - Marketing, Bangkok Business05 Mar 2025 at 16:10'Premier League' is an opportunity for 'Mono29' to draw advertising budget, expand football fan base, and gain ratings.
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Digital TV business license renewal (license), a riskyrcs data europe point for entrepreneurs, 2024 Mono Next has a net loss of 796 million baht, but in 2025, JAS will push for synergy to expand the Premier League to support growth.
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After Jasmine International Public Company Limited ( JAS ) acquired the rights to broadcast live Premier League (EPL) football for 6 seasons with an investment of 19 billion baht.
One of the key strategies is “Synergy” with the network to generate income and create growth. In 2025, Mono Next Public Company Limited or Mono 29 Channel and the streaming platform provider Monomax see an opportunity to build a fan base of football fans to gain ratings and attract advertising revenue.
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Big picture driving Mono business in 2025, the company will continue to produce content through main media channels, video streaming business such as Monomax, digital TV business, Mono29 channel, selling copyrights to foreign countries, and focusing on managing costs and expenses more efficiently.
The chess piece in the “Synergy” with JAS will see the first sports content, Premier League football live broadcasts, fed to the Monomax platform starting in the 2025/2026 season.
How much of the big collaboration between “Mono” and “JAS” will be a jigsaw puzzle to create growth remains to be seen, but the company sees a goal to increase its member base to 3 million and increase its income by 600 million baht from the service fee share of 50 baht per member.
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