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Viral email marketing campaigns help businesses expand their reach beyond their email lists by getting subscribers to share emails outside of their usual subscriber lists. This email marketing strategy comes with many benefits. Improve Open Rates People who use free email services like Amazon and Google have email security issues and are reluctant to open emails from addresses they don't recognize. Reasons cited include concerns that this could be a malicious email containing an email virus such as a phishing email infected with malware, ransomware or a Trojan virus. This means that a viral email sent from a known email address is at least twice as likely to be opened and not considered spam or a scam. Greater Brand Awareness When done well a viral email marketing campaign can put a brand in front of new audiences.

By leveraging a company's existing email list, consumers who wouldn't necessarily seek out  in what they offer can learn about them through referrals. Multi-Channel Content The best viral emails are those that can be shared in various forms such as as an email forward copy and paste into a text message published as a social media post. The advantages of this include developing multiple marketing channels simultaneously as a well-written viral email should contain Email Marketing List links to your brand website email and even. What makes an email go viral? Viral email marketing campaigns have the same basic goals as traditional email marketing. Create brand awareness. Share relevant news. Build an informed relationship with your audience. Offer an offer through a call to action.




So what makes people share online? Stories make something go viral. Research by Berger and Milkman shows that people share psychologically exciting content online and do so because they want to improve the lives of others. Look well-informed and expand their social networks. Experience what it's like for others to engage with their story Spread awareness about issues that matter to them Tips for making your emails go viral To help you write your own viral email marketing campaign we've put together seven tips for you to follow. Send to your subscription list and give instructions Sending to your subscription list will help keep your emails out of spam folders. It's important to note that viral emails should explicitly ask recipients to forward the email to someone in their address book they think will appreciate it, using a share-with-friends button included in the body text.