Who are your potential customers and where are they hiding?

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“Potential customers are the biggest fans of your product or service,” says marketing expert Seth Godin in his book Here Comes the Purple Cow. This means that you can build a different relationship with the consumer who simply buys your product. If your prospects are passionate about your product or service, they can become your most loyal customers. But finding potential customers can be challenging. How do we find potential customers? Let’s learn more about prospecting and acquisition strategies. potential customer meaning A potential customer is anyone who shows interest in your company's products or services. Prospects typically initiate communication through contact points associated with your business, rather than receiving random cold calls. For example, let's say you take a level test or survey online in advance to learn English.

A day later you will receive a call from the English training company that wrote it. This process will be much less onerous than if an English training company contacted you out of the blue. In this way, a potential customer refers to a visitor who is at the stage of being converted  Special Data  into a customer. Prospecting Strategy I would like to talk about strategies for discovering potential customers. How can you find potential customers and capture their attention? Let’s find out together. Establish your audience through market research Who are the people who need your product or service? Market research is needed to figure this out. Market research can help you identify which groups are most in need of your product or service. For example, if your company sells health foods, your potential customers might include people who are interested in health.





In order to use limited resources efficiently, you must target potential customers and prioritize them for marketing. Take advantage of online marketing The internet and social media are very useful tools for finding potential customers. Perform search engine optimization using keywords related to your product or service. Additionally, content produced considering the lifestyles of target customers can attract the attention of potential customers through social media such as YouTube or blogs. If you like traveling, we provide travel destination information, and if you like food, we provide information about restaurants. You can also gather people with similar interests through the hashtag function of SNS platforms. Conduct continuous marketing activities Prospecting is not a one-time activity.