Music content and gaming content thrive on YouTube

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YouTube has 2.3 billion active users and 1.7 billion unique monthly visitors. With the website getting 14.3 billion visits per month, it is the second most visited site after Google. What’s more, 54% of YouTube users are male, and visitors spend an average of 19 minutes a day on the platform. The majority of users watch YouTube from desktop. 88% of YouTube users are desktop users, however, mobile users visit twice as many pages on YouTube as desktop users., while sports viewership is growing steadily. YouTube is also an excellent platform for (very) young audiences, as 80% of U.S. parents of children 11 and under say their kids watch YouTube.

Advertising & Marketing statistics YouTube has a significant potential reach and is a great advertising   Email List option for your paid marketing strategy. YouTube ads can reach up to 2.5 billion users; that’s 32% of the global population and 51% of the total internet users. Moving on to the platform’s demographics, males aged 25-34 are YouTube’s biggest advertising audience. At 11.6%, it’s YouTube’s biggest demographic In 2021, Youtube’s global ad revenues were $28 billion USD – up 46% from 2020. TikTok in a Nutshell About TikTok’s history is a lot shorter than YouTube’s but still not less interesting, or hectic.




First, there was Douyin. And Douyin was a video-sharing social networking service, the Chinese equivalent of Facebook & Instagram. The app was originally released in 2016 by the Chinese tech corp ByteDance. A year later, ByteDance acquired another social media app called Musical.ly. Musical.ly was focused on creating 15-second lip-sync videos. ByteDance incorporated most of these features in Douyin. Source In 2018, Musical.ly made its international debut under the name we know the app by today – TikTok. 2020 was the year that established TikTok; in October 2020, it surpassed 2 billion mobile downloads worldwide. Now, TikTok is no more the lip-syncing app for early Chinese teens that it used to be. It is a global player that is competing with Google’s video platform head-to-head.