There is a certain sequence

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This is because the longer someone uses your product or service, the more likely they are to recommend it to others. The more your products get people hooked, the more likely those people are the spread the word. And as the word spreads, new users get hooked. And those newly hooked users go to spread the word even more. It's an infinite growth loop. 13. The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing.

Immutable Laws of Marketing Violate Them at Your Own Risk!, by Al Ries and Jack Trout, is a widely popular book about marketing. The book was written pre-internet era, so it can feel a bit outdated. But I added it to this list phone number list because it's a very foundational book. While the medium in which we communicate today i.e. the internet has changed, the way we communicate has not. If you're in a strategic marketing or sales role, is book is a must read.



Hacking Growth Hacking Growth by Sean Ellis Hacking Growth, by Sean Ellis and Morgan Brown, is a great book for learning more about growth marketing. While the term "Growth Hacker" seemed like a buzzword back in 2017, one should not associate this book with "hacks." It is more about the concept of finding ways to grow a business quickly in the digital era. If you are working at a tech startup, this is one of those books that can help you start thinking about the right things.