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Over the years, web browsing and searching have been revolutionized by user behavior and Google's evolutions. And today, not only content is king , but also experience is queen : the ranking algorithm on Google increasingly rewards content on pages and sites with the highest level of Web User Experience. What is the June 2021 Page Experience Update and what are Core Web Vitals? Read the article to find out more. Introduction Nowadays we can define the web as a tool : useful, convenient, handy, but above all convenient. However, among thousands of domains and millions of pages, users who browse the Internet have less and less patience for slow and difficult to use sites .

This is why today usability is more important than ever : a user must be able to achieve their web sea Norfolk Island Email List rch goal effectively and satisfactorily . Every online hiccup causes missed opportunities, especially in digital business. Google knows this : it has always worked to improve the user experience and to help them find the most relevant content . And recently the search engine has established a paradigm shift – no longer just content but also user experience on the page . How the web (and therefore Google) has changed To understand what is happening today it is useful to take a look at what happened yesterday.

Google began as a search engine in 1998, and the first updates to the PageRank algorithm were designed and implemented starting in the 2000s . Most Google Updates between 2003 and 2021 were aimed at improving the understanding of user searches and the quality of content on web pages. We remember some such as Google Boston, Florida , Panda , Hummingbird or BERT . But it is since 2015 that Google began to consider web search from mobile devices as the new standard of online browsing , introducing the Mobile-First Indexing and Speed ​​Update updates in 2018 : officially, therefore, only 3 years ago! It is easy to understand how navigation from smartphones and tablets has changed from desktop navigation, from viewing content to interacting with the page : this is why the focus of Google updates has increasingly shifted towards mobile-first usability .