The customer has a real connection with the

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Often, this is the relationship a customer is seeking for commodity goods like cleaning supplies, diapers, toiletries, and light bulbs. This could mean offering the lowest price, fastest delivery, the largest assortment of colors or sizes, the fastest checkout, and payment, or any combination of the above. Spoiler alert: Amazon is winning here, and the margin of victory is growing by the day.


Emotional relationships exist where there is something more than merely Cameroon Email List paying for a product.  brand or business it is buying from, and is willing to pay a little more, or sacrifice on convenience to support the brand. There may be shared values between the brand and customer, a compelling brand story that resonates with the shopper, or maybe a personalized buying experience that sets the brand apart.


   


The Reality of Competing With Amazon in a Transactional World The hard truth is, unless you are a massive brand with a large operation and budget, you are not likely to win by trying to compete with Amazon on transactional relationships. Take some time to look into the game-changing logistics and supply chain they have established, the unworldly SKU count and category diversification they offer, and unparalleled delivery options, and it’s easy to see.