what is lead generation

hermionerana

However, the market is increasingly moving into the digital world and it is very important to understand how to acquire customers in this dimension.

The continuous evolution of the Internet offers great potential within this sector as well.

Are you ready to discover all the main strategies on how  to find new customers online  with lead generation in 2024?

Let's go!

Lead Generation: Meaning and How It Works

The  meaning of lead generation  is  the portugal telegram data generation of potential customers or contacts.  When talking about lead generation, therefore, we are referring to all the  marketing techniques  that can be implemented to generate or acquire interested contacts.

To better understand  what lead generation is , we can focus on the definition of lead:

A lead is a potential customer who has shown interest in the company by filling out a contact form.

The concept is closely linked to the consumer life cycle and refers to the moment in which the transition from visitor to potential customer occurs.