Paid traffic strategies for deliveries

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Creating traffic campaigns for Delivery. Learn the best paid traffic strategies for delivery in this article.

Even with the passing of time, it is still possible to see the impacts of the pandemic in some sectors, such as business owners who had to reinvent themselves to remain in operation.


Nowadays, delivery apps are on the rise. You can find everything, be it food, drinks, grocery items, pharmacy, among others.

And as with everything, it is possible to work with marketing strategies to increase your customers' conversion rate.

Understand the behavior of delivery consumers
Before we get into the technical part, we need to go back a bit and rcs data middle east what that consumer's behavior is. Whether they make orders out of necessity or just on impulse, having been impacted by a campaign that whetted their appetite for something specific.

When ordering through apps, the first thing consumers look at is the restaurant's rating and reviews. Through social proof, it is possible to conclude whether the order is worth it or not.

As we have mentioned in other articles, Brazilians do not see shipping as a benefit, that is, a lower cost so you don't have to leave your home, spend money on transportation, wait in line, among other things.

Therefore, shipping costs may be an objection for customers to buying from that restaurant. This is when you need to deliver the best product available to your customers. Even with “high shipping costs,” your product will be worth the amount paid.

If your client hasn't been on the market for long and still works with more common products, it's important that your campaigns are done by region so that shipping costs aren't too high.

Another important point is the images of your products. They need to be attractive and catch your customer's attention, arousing the desire to buy, as they will be the basis for placing orders.

Explore the food porn side of your publications and advertisements , generate desire in your customers and show that your product is different from the others.