Why does a brand need a brand book?

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Establishing a new brand is a big undertaking. It is a true art of combining many elements into one coherent whole. The challenge of giving the brand a certain character and valuable values ​​and thus distinguishing it from the competition. To ensure brand consistency and make it easier for marketing specialists, designers and other company team members to plan specific activities in the future, it is worth preparing a brand book. What exactly is this document? What does the article contain? What exactly does it mean for a company to have a strong brand, and how can this be achieved.

The brand book plays a huge role in this area. In this article, we will take a closer look at this concept and the importance of a brand book for building a coherent and recognizable brand image. We will also discuss what elements a brand book consists of, including Australia Phone Number List the basic and alternative versions of the logo and unacceptable logo modifications. We will also learn why a brand needs a brand book and how to prepare it. Finally, we will indicate what help a branding agency can provide in this area. What is a brand book? What elements does a brand book consist of? Basic and alternative version of the logo Unacceptable logo modifications.

Why does your brand need a brand book? How to prepare a brand book? The help of a branding agency is invaluable in creating a brand What is a brand book? How a brand looks "outside" is of great importance. For me, it's less important how it works. At every stage of activity, the image and steps taken by the brand must be consistent . The standardization contained in the brand book is largely responsible for this consistency. A brand book, or brand book, is a document defining the visual identification of a brand. It is a kind of exhaustive compendium of knowledge about the brand's logo, an instruction manual for the logo, and a map illustrating the entire structure and description of its use.